RETROSPECTIVE: ADVERTISING POSTERS ON BILLBOARD AND THEIR PROCESS OF CHANGE (VIDEO, 2010)

“Lacer/actions – Lacer/azioni” was made exactly 10 years ago: in March 2010. I created it through the Animoto platform, accepting the challenge of producing a video clip of thirty seconds of maximum duration. In the video we see some of the macro photographic images I took around advertising posters billboard. I have always been impressed and fascinated by the way in which publicity posters undergo a natural process of change: the atmosphere corrodes them, the wind tears and cuts them, the rain changes them into different colors and finally they are superimposed with other posters.

Yes, they’re not paintings, but “Lacer/actions”!