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“Bloody Asphalt / 30.000 Lives to Save”
Collage by Roberto Alborghetti
Supporting The European Road Safety Charter campaign
This work – “Bloody Asphalt” – is dedicated to road victims and it supports the “30.000 lives to save” campaign. It’s not a canvas reproducing details from torn posters images, but it’s a collage I’ve created with hundreds of paper pieces from decomposed and ripped publicity posters I’ve collected along the streets… Black and red are the pre-eminent colors suggesting a road scene after an accident. Abstract and reality to raise attention for an important cause…
The European Road Safety Charter has launched the “30. 000 lives to save” campaign that has a key message: “No more victims on the roads”. The campaign, that uses an integrated application on Facebook (causes.com) as a platform, invites citizens to follow its cause by clicking on a single button. The objective is to reach 30. 000 individual participations who believe that road safety should be a priority for all. In 2011, an estimate of 30. 000 people lost their lives on European Roads. That is why, the European Road Safety Charter wants to take a step further and encourage a more active participation of citizens in road safety related topics.
The Charter wants to prove that there are more than 30 000 people who believe that there should be “NO MORE VICTIMS ON THE ROADS!”